I let research scope Nursegrid’s most-requested feature, and daily downloads grew 67%.

I let research scope Nursegrid’s most-requested feature, and daily downloads grew 67%.

Nurses wanted to compare schedules with colleagues. A 500-nurse advisory group showed us the smallest version worth building.

Nurses wanted to compare schedules with colleagues. A 500-nurse advisory group showed us the smallest version worth building.

Nursegrid colleague calendar with Compare button
Nursegrid schedule comparison view
Nursegrid day detail with both nurses’ shifts

Company

Nursegrid

Nursegrid

Team

Product Managers × 2

Customer Success × 2

iOS Engineer × 1

Android Engineer × 1

QA × 1

Marketing Leadership × 1

My Role

Senior Mobile Product Designer

Senior Mobile Product Designer

Responsibilities

Prototyping, UI/UX Design, User Research

Prototyping, UI/UX Design, User Research

Tools

Figma, Principle, Sketchbooks, and Whiteboards

Figma, Principle, Sketchbooks, and Whiteboards

Platforms

iOS, Android

iOS, Android

Year

2019

2019

Situation

Comparing schedules with colleagues was nurses’ top request. The team leaned toward comparing many people at once: too much for a small team, with no research program and a calendar already short on space.

Task

Define an MVP that would delight nurses without overwhelming a small design and engineering team.

Result

  • +67% daily downloads (300 → 500 a day), with no paid marketing

  • 4.9★ App Store · 4.5★ Google Play

  • Reviews singled out schedule comparison

Research

  • Built a 500-nurse advisory group with my PM. Nearly 80% responded, and 197 shared feature ideas.

  • Combined every signal: the survey, Intercom tickets, social media, and app store reviews, with marketing and support.

  • Found the scope in the data. More than half the requests were one-to-one, not one-to-many.

Sketches of three entry points, annotated with trade-offs

Weighing entry points. The low-disruption option won; the others buried the feature or didn’t scale past two people.

Design

  • Put the entry point on the colleagues screen, so multi-person comparison could be added later without reworking the flow.

  • Cut the noise. Calendar squares already held pay days, holidays, shifts, and worksites, so comparison showed only what mattered.

  • Validated fast with Figma prototypes built from our design system, plus a guerrilla test with a visiting nurse.

Exploration: color-coded shared days
Exploration: “You” labels on shared days
Exploration: avatars on shared days

Three explorations for marking shared days: color coding, “You” labels, and avatars.

Learnings

Let evidence set the scope. The one-to-one MVP shipped quickly, and when nurses asked to compare with more colleagues, the design was already built for it.

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